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MYDATA Automation announces 25 machine sales in 2004
MYDATA Automation has announced that Calrec audio has chosen the SMT specialist as their SMT partner, bringing its total machine sales in the United Kingdom, Ireland and Benelux region up to 25 in 2004. This is the highest number of sales that MYDATA has achieved in a single year in the region since the company was established in 1984. The sale brings the total number of MYDATA placement machines in use in the UK and Benelux to 226.

Andrew Timme, Production Manager for Calrec said, “MYDATA was by far the best option for Calrec. The MY19 with the large feeder count minimises our changeovers significantly. Together with the speed and flexibility of the machine and the sound reputation of the company, there really was no competition”. Clarec have been supplying audio consoles and mixing desks to the broadcast industry for over 40 years.

Paul Rooimans, Managing Director of MYDATA United Kingdom, Ireland and Benelux, commented: “2004 was an extraordinarily successful year for us. Our strategy of targeting EMS providers and low volume manufacturers with specialist machines capable of fast changeovers and set-ups is paying dividends. We are focused on achieving the lowest possible cost per mounted component, and this sales result indicates we are well on the way to realising that aim.”


“We have particularly focused on specialist low volume, high mix manufacturers that are likely to be putting several products down a single production line. They need to change components over regularly, and can’t afford to waste any time switching feeders and having their machines standing still. That’s why our products appeal to them.”

Paul Rooimans added that 19 of the machines were sold to customers located in the United Kingdom, and 6 to customers based in Benelux.

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