In his new role, Adrian, who has a long and successful track record in the SMT industry, will help MYDATA automation Ltd to maintain and enhance the company’s renowned levels of customer service and support as its UK user base continues to grow.

Commenting on its success despite the difficult economic conditions, MYDATA notes that the SMT market in the UK is usually seen as very price driven. It reports, however, that the loyalty shown by its customers indicates they recognise that investing in premium products backed by expert support actually results in lower costs and higher profits compared with the purchase of cheaper equipment from supposedly low-cost vendors.

“We’ve invested a lot of time and money in helping the market to understand real cost of operating SMT equipment, and how it’s up-time and efficiency rather than the price of a machine that have the biggest impact on the bottom line,” said Paul Rooimans, Managing Director of MYDATA Automation Limited. “Our continuing strong success shows that these factors are becoming even more relevant to customers and potential customers as the economic situation gets tougher.”

“We’re confident that Adrian, with his broad and in-depth SMT experience, will help us to spread this key message even more widely,” continued Paul Rooimans, “so that additional users can enjoy the extra income that our equipment helps to generate. We’re delighted to welcome him on board!”